Marketing and Research Consulting for a Brave New World
Subscribe via RSS

The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.