Social media is not just about earned media, it profoundly affects paid and owned media as well, changing how marketers spend their ad budgets, away from demographics and toward interests, behaviors, and self-directed seeking.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.
Jul
27
What is missing from moments of truth marketing
In: media, mobile, path to purchase, shopper marketing, social media
6 Comments
In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. the minus one moment…
Jul
12
The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.
Jun
6
Sharing is bigger than fans, friends, and followers. Facebook accounted for 38% of inbound traffic driven by sharing activity. For some content categories, e-mail was nearly equal to Facebook. Sharing is about scale not virality.