Marketing and Research Consulting for a Brave New World
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Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

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