Marketing and Research Consulting for a Brave New World
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

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