The ARF chose the right theme for its AM8.0 conference…measuring the unmeasured. As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop, the measurement gap is increasing.
How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at [...]
Jun
11
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
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Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.