Marketing and Research Consulting for a Brave New World
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Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.