Marketing and Research Consulting for a Brave New World
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

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