Marketing and Research Consulting for a Brave New World
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Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

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