Marketing and Research Consulting for a Brave New World
Subscribe via RSS

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

consumer segmentation is important, but as an input into something moreā€¦the creation of an audience for a specific purpose.

The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.