Marketing and Research Consulting for a Brave New World
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Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

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