Marketing and Research Consulting for a Brave New World
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Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

consumer segmentation is important, but as an input into something moreā€¦the creation of an audience for a specific purpose.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

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