So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
Nov
22
How tablets could revolutionize the shopper path to purchase
In: advertising, media, path to purchase, retail, shopper insights, shopper marketing
4 Comments
the tablet is the first device that can actually travel with the shopper through the complete path to purchase. Retailers should consider leasing them for free to their frequent shoppers and club members to lock in their loyalty. The lifetime value of a shopper would more than pay for this.
Oct
18
In a digital age, how people seek out your brand is their choice, not yours so you need a digital strategy that makes it natural and easy for people to find you given the purpose they have in mind.
Aug
30
Rise of the planet of the apps
In: digital marketing, mobile, path to purchase, retail, shopper marketing, social media
2 Comments
Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.
Jul
27
What is missing from moments of truth marketing
In: media, mobile, path to purchase, shopper marketing, social media
6 Comments
In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. the minus one moment…