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Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

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