Marketing and Research Consulting for a Brave New World
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Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

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