Marketing and Research Consulting for a Brave New World
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Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

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