Marketing and Research Consulting for a Brave New World
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The new MASB brand metric won’t make marketing better. Here is the preferred alternative

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.