ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.