Marketing and Research Consulting for a Brave New World
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Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

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