Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.