Marketing and Research Consulting for a Brave New World
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In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.

New product failure rates are unacceptably high but is the fault of bad research or the media strategy?