Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.