In my interview with Google, they flunk CPG marketers, “You get a 3 out of 10”. If you look at where the dollars are still spent, the shift isn’t happening as dramatically as it should. Mentality: I’ll leave it to the next guy to jump off the cliff.
Apr
5
Google flunks CPG marketers…See me after class
In: advertising, digital marketing, marketing, media, path to purchase, retail, shopper insights
5 Comments
Aug
30
Rise of the planet of the apps
In: digital marketing, mobile, path to purchase, retail, shopper marketing, social media
2 Comments
Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.
Jul
21
For consumer insights teams, shopper insights research feels foreign; it requires a different set of approaches and a totally different mindset. Shopping is about action more than preferences. It’s about the shopping trip rather than a single product category. Yet, shopper insights are critical for making shopper marketing work for your brand, enhancing your relationships […]