Marketing and Research Consulting for a Brave New World
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Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.

For consumer insights teams, shopper insights research feels foreign; it requires a different set of approaches and a totally different mindset.  Shopping is about action more than preferences.  It’s about the shopping trip rather than a single product category. Yet, shopper insights are critical for making shopper marketing work for your brand, enhancing your relationships […]

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