So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
Dec
15
A holiday gift of food…for thought
In: advertising, behavioral economics, digital marketing, facebook
Comments Off on A holiday gift of food…for thought
A gift of food for thought to thank you for a great year of learning and accomplishment for Rubinson Partners and I wanted to thank my clients, academic sponsors at NYU, network of resources and thought partners such as Judah Phillips web analytics guru at Monster, Erwin Ephron, Dave Lundahl founder at InsightsNow, Pat Hanlon (author of Primal Branding), and Frank Cotignola at Kraft.
Mar
28
Following experts on a given subject via Twitter is like a masterclass. However, the velocity of tweets can be like drinking from a firehose. Here are tools and an approach for coping.
Jun
17
Last year, social media was still a little theoretical. Now it’s real. The advertising models are starting to emerge, consumer-created beverages via Facebook and proprietary environments have gotten launched. Listening is now being used a source of shopper insights that manufacturers are sharing with retail partners.