Marketing and Research Consulting for a Brave New World
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Feb

8

The digital insights revolution tucked inside the marketing revolution

In: advertising, digital marketing, market research
3 Comments

The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.

Nov

19

Why you need to create a digital data insights strategy

In: digital marketing, facebook, market research, social media, twitter
3 Comments

Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.

Oct

22

Marketers need to start thinking of their brands as media

In: branding, media, social media
3 Comments

Brands no longer compete just on features and functional benefits. They are now media, competing for lifestyle, entertainment, and a sense of belonging to build their audiences.

Aug

2

Tools that will help you manage social media information overload

In: facebook, futures, social media, twitter
2 Comments

I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.

Mar

13

Six ways marketers can get people to care about their brands again

In: advertising, branding, digital marketing, facebook, marketing
Comments Off on Six ways marketers can get people to care about their brands again

Remember when the coffee brand mojo was with CPG brands like Folgers and Maxwell House? The route to addressing commoditization is not more features, it is establishing your brand as the expert on something much larger so people digitally seek you out.

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