For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.

-
Links
-
Recent Posts
- The brand prediction powers of the Markov switching matrix
- Over 26 years, evidence for targeting your advertising impressions
- Retail Media…coming on like a freight train
- Why marketers should not ignore brand loyalty
- What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
- How do you want your customers to think about your brand?
- Which KPI is your best leading indicator of brand health?
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand health
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- causality
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- Dunkin Donuts
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Google ghost ads
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- markov chains
- Markov matrix
- Markov repeat rates
- media
- media planning
- mobile
- Mobile marketing Association
- Movable Middle
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- online video
- path to purchase
- Patrick Hanlon
- performance marketing
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT tests
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- Retail media
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- statistics
- targeting
- The MMA
- trackers
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
May
26
Measurement is falling short in a cross-media world
In: advertising, data driven marketing, digital marketing, market research, marketing mix modeling, research transformation
Comments Off on Measurement is falling short in a cross-media world