Brand engagement, turning people into ambassadors for your brand, getting them to be social media Johnny Appleseed-s all SEEM like the holy grail in a social media world. Certainly, a marketer should position a brand in that magical way that creates a special “walk on hot coals” kind of love between customer and brand. Right? […]
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Mar
8
If you had to choose one conference…
In: research transformation
Comments Off on If you had to choose one conference…
Today’s unprecedented marketing and economic environment puts an old joke in a new light. The joke is about two guys being chased by a bear in the woods. One guy says to the other as he’s running out of breath, “I don’t think we can outrun this bear”. The other says, “I only have to […]
Feb
26
Holes! paraphrased from the CEO of Black and Decker telling investors that no one wants 1/4″ drillbits but plenty of people want 1/4″ holes. Marketing organizations need research to create a culture of learning…and that means you need continuous listening for the unexpected. This becomes really clear when you read Pete Blackshaw’s latest column in […]
Feb
16
Social Media … Research Via the Art of Hearing the Unexpected
In: Uncategorized
Comments Off on Social Media … Research Via the Art of Hearing the Unexpected
As leaders gather at the ARF to discuss research transformation, something big is happening…a new vision for research that creates a learning organization. To learn, we must listen…we must be able to hear the unexpected. That’s where social media, search, managed communities come in. People use THEIR words, rather than answer questions in your words. […]
Jan
22
Based on Mumbai and the recent crash landing in the Hudson, there is no question about social media, especially Twitter, as a news source. I encourage all of you to view this video on twittering that Pete Blackshaw from Nielsen and Diane Hessan from Communispace. Via twittering, there will be live and continuous reporting of […]