“Dealer Franchise Laws” are federal and state laws that protect auto dealerships. However, they also institutionalize business practices in a way that are no longer serve the consumer but cannot be easily changed.
Mar
14
Brand engagement, turning people into ambassadors for your brand, getting them to be social media Johnny Appleseed-s all SEEM like the holy grail in a social media world. Certainly, a marketer should position a brand in that magical way that creates a special “walk on hot coals” kind of love between customer and brand. Right? […]