Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Mar

9

Clients have unmet needs, yet you can’t get a meeting. Why?

In: innovation, market research, research, Research is Cool, research transformation
5 Comments

Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!

Jul

10

Data driven marketing…knowing the consumer and then doing something with it

In: advertising, big data, digital marketing, facebook, market research, research transformation
3 Comments

Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.

Apr

9

Improve digital marketing with new ROI metrics, Google tells CPG marketers

In: advertising, digital marketing, path to purchase, shopper marketing
1 Comment

Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.

Dec

30

Six marketing research wake-up calls in 2009

In: data quality, listening, media, research, research transformation, shopper insights
8 Comments

Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.