Best media strategy requires 1) get the segment right, 2) get the audiences right that deliver a high concentration of that segment.
Jun
6
Sharpening marketing…the difference between segments and audiences and why it matters
In: audiences, media, segments, targeting
2 Comments
Jan
19
Just released…a new media planning model that improves ROI by 50%
In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%
Target the Movable Middle…consumers with a mid-range probability of buying your brand.