Target the Movable Middle…consumers with a mid-range probability of buying your brand.
Jan
19
Just released…a new media planning model that improves ROI by 50%
In: addressabale advertising, addressable marketing
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Dec
9
Marketers number one priority for 2021…the loss of identifiers
In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments
3 response strategies for when Chrome stops supporting third party cookies.
Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.