Markov modeling is a better prediction approach than time series, and adds understanding of trends that time series analysis cannot deliver.
Apr
15
Death by a Thousand Cuts…how Markov analytics can reveal your brand’s Future
In: brand forecasting, brand trackers, California, Markov, New York State, population trends, state population
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Jan
27
Are You Only Doing Acceleration Marketing?
In: customer retention, marketing analytics, markov chains, Markov matrix, Markov repeat rates, Math, MMA Global, new products, Repeat rate
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Retention rates are the one and only key to brand share growth. Focus on retention and you get more customers too because of a deep secret in the math of marketing.
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Markov matrix is a powerful brand prediction for market share, trends, and brand penetration
Feb
13
Which KPI is your best leading indicator of brand health?
In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments
The best measure of your brand being poised for growth or decline is your Markov repeat rate