Markov matrix is a powerful brand prediction for market share, trends, and brand penetration
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Feb
13
Which KPI is your best leading indicator of brand health?
In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments
The best measure of your brand being poised for growth or decline is your Markov repeat rate