Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.
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Blogroll
Apr
22
What can big data tell us that we do not already know?
In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment
Apr
11
Big data, big research possibilities emerge at ARF Conference 2014
In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.
Apr
3
The death of organic Facebook impressions has done marketers three big favors
In: advertising, digital marketing, facebook, social media
2 Comments
Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.
Mar
28
The ARF Captures Our Marketing And Research Industry Journey
In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey
My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?
Mar
5
How marketing and marketing research can act on the promise of big data
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments
How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.