What marketing analytics can borrow from my simulation approach worked for predicting the 2024 presidential election.
Nov
6
How my model beat Nate Silver at predicting the 2024 election results
In: data science, marketing analytics, marketing ROI, Presidential election, synthetic data
Comments Off on How my model beat Nate Silver at predicting the 2024 election results
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.