Marketing and Research Consulting for a Brave New World
Subscribe via RSS

How my model beat Nate Silver at predicting the 2024 election results

In: data science, marketing analytics, marketing ROI, Presidential election, synthetic data
Comments Off on How my model beat Nate Silver at predicting the 2024 election results

What marketing analytics can borrow from my simulation approach worked for predicting the 2024 presidential election.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.