Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.
Aug
2
Why you are getting the wrong answer on advertising effectiveness
In: advertising, branding, consumer segmentation, customer journey, digital marketing, DMP, market research, MTA, Multi Touch Attribution
8 Comments
Jun
8
What does marketing to the journey actually mean? (and what it will take)
In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
Comments Off on What does marketing to the journey actually mean? (and what it will take)
Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.