How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.
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Mar
5
How marketing and marketing research can act on the promise of big data
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments
Oct
7
Guidebook now available: Brand building in a digital, social, and mobile age
In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment
I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu
Sep
27
Creating the marketing research playbook for a digital, social, mobile future
In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future
Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.
Sep
18
How emerging media behaviors shape the future of Marketing Research practices
In: facebook, market research, research transformation, shopper insights, social media
6 Comments
Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…