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Blogroll
Feb
21
6 Killer Insights from Digital and Social Data
In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments
Jan
16
How data-driven is your marketing RESEARCH?
In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments
As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.
Aug
18
Creating a research transformation agenda for 2015
In: advertising, digital marketing, facebook, innovation, market research, research transformation
10 Comments
The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.
Jul
10
Data driven marketing…knowing the consumer and then doing something with it
In: advertising, big data, digital marketing, facebook, market research, research transformation
3 Comments
Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.
Mar
28
The ARF Captures Our Marketing And Research Industry Journey
In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey
My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?