Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.
Sep
25
Does your brand have a cold wet nose? (updated)
In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment
Apr
30
If we can Moneyball baseball, why not marketing and marketing research?
In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?
Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.
Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.