The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]
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Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table
Apr
7
Markets seem to evolve in one of two ways that imply very different strategies for launching new offerings: • Market entrenchment • Market reinvention Market entrenchment looks like this. Someone creates an innovation that establishes a new market. The second wave of “innovation” is comprised of a few differentiated nationally branded products, but really serves […]
Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]