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Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

What does marketing to the journey actually mean? (and what it will take)

In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
Comments Off on What does marketing to the journey actually mean? (and what it will take)

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

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