Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!
Jun
28
From Pleasantville Marketing to technicolor
In: advertising, digital marketing, media, mobile, programmatic advertising, segmentation
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Jun
8
What does marketing to the journey actually mean? (and what it will take)
In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
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Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.
Apr
10
Marketing research needs a mission change more than a name change
In: advertising, data driven marketing, data science, digital marketing, market research, marketing mix modeling, media, mobile, Mobile marketing Association, MTA
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.
Feb
14
Relating consumer segmentation and high performing audiences
In: advertising, big data, data driven marketing, digital marketing, programmatic advertising, research transformation
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Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.
Jan
23
Predictions from 5 years ago, how did I do?
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Six predictions from 2011 about the future of marketing that have come true.