Marketing and Research Consulting for a Brave New World
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Sep

25

Four traditional marketing truths that have broken down

In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

Aug

17

How do you build brand meaning in a digital age?

In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Mar

27

Marketing thinking, fast and slow

In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
1 Comment

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Nov

20

Conclusive proof that social media data predict sales…now what?

In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

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