Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…
Nov
5
Move beyond the insight to find the prediction question
In: big data, data driven marketing, data science, digital marketing, fivethirtyeight, market research, media, nate silver
9 Comments
Sep
30
Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results
Sep
16
Six things marketers should do differently in an era of first party data
In: advertising, big data, digital marketing, facebook, market research, social media, twitter
4 Comments
First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.
Jul
10
Data driven marketing…knowing the consumer and then doing something with it
In: advertising, big data, digital marketing, facebook, market research, research transformation
3 Comments
Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.
May
27
The biggest problem with the marketing funnel is that it leads to the media funnel
In: advertising, big data, digital marketing, facebook
2 Comments
Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.