Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off on Top 4 marketing and analytics priorities for 2018
Aug
29
The next sea change in marketing is coming fast. Are you ready?
In: advertising, Amazon, branding, consumer segmentation, customer journey, data driven marketing, digital marketing, marketing, Walmart
1 Comment
Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.