Marketing and Research Consulting for a Brave New World
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Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.

So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

in this age of consumer empowerment the loyalty equation has flipped. Marketers need to stop obsessing about how much loyalty customers are showing to their brands and start focusing on how their brands can show loyalty to their customers.

Marketers are in a world where the great majority of brand-consumer relationships are based on non-exclusive brand beliefs which explains why many brand purchase decisions are made at retail. Marketers need to dial up the exclusivity of what their brand means or will remain challenged to support their price differential vs. store brands.

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