Marketing and Research Consulting for a Brave New World
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Apr

26

Six must have-s for insights to create business value

In: market research, research transformation
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Led by some of the biggest global marketers, consultants, and research agencies, the ARF Research Transformation Super-Council is committed to developing the roadmap for how organizations can transform to this new model and culture.

Apr

16

Marketing insights into how we decide

In: Uncategorized, behavioral economics, branding, marketing
4 Comments

The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.

Apr

5

What Marketing Research needs to learn from Behavioral Economics

In: behavioral economics, market research
6 Comments

A behavioral economist might offer, “It’s not your survey that’s a delicate instrument, it’s the human mind!” The challenge to producing consistent and reliable marketing research data goes well beyond sample representativeness. Marketing researchers need to think more like Behavioral Economists.

Mar

27

Fifteen issues Marketing was not discussing 15 years ago

In: Uncategorized, research transformation
2 Comments

Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.

Mar

16

Marketing Research Transformation is Not an Option

In: innovation, marketing, research, research transformation, social media
2 Comments

The word “consumer” is marketing-ese for slicing off that part of daily living that relates to what you can sell someone and throwing away the rest. When you study consumers you get incremental ideas; when you study humans you get breakthroughs.

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