Marketing and Research Consulting for a Brave New World
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The promise, and reality of programmatic ad buying is that you can improve relevance and ROI … often by 5x and gives a blueprint for holistic media.

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.

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