because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Rubinson Partners, Inc., a marketing and research consulting firm that specializes in leveraging digital and social media understanding to transform marketing and research processes, announced that Judah Phillips has joined its advisory team. Judah is the former head global analytics for Monster Worldwide and Reed Elsevier.
Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator, researchers need to mine the forensic evidence about what consumers want that is right there in their shopping cart and their digital behaviors.
In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led.”