Marketing and Research Consulting for a Brave New World
Subscribe via RSS

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

MORE »