Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.