Marketing and Research Consulting for a Brave New World
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How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.

New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

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