Marketing and Research Consulting for a Brave New World
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Researchers: there are 7 drivers of growth. how do you stack up?

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Six predictions from 2011 about the future of marketing that have come true.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

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