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How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.