Rubinson Partners, Inc., a marketing and research consulting firm that specializes in leveraging digital and social media understanding to transform marketing and research processes, announced that Judah Phillips has joined its advisory team. Judah is the former head global analytics for Monster Worldwide and Reed Elsevier.
Apr
25
Exciting announcement from Rubinson Partners, Inc.
In: digital marketing, research transformation
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Mar
1
The CSI era of digital marketing insights
In: branding, digital marketing, facebook, research transformation
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Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator, researchers need to mine the forensic evidence about what consumers want that is right there in their shopping cart and their digital behaviors.
Sep
19
In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led.”
Jun
7
Evolving the marketing research agency
In: advertising, market research, research, research transformation
1 Comment
marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.