Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.
For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!