As leaders gather at the ARF to discuss research transformation, something big is happening…a new vision for research that creates a learning organization. To learn, we must listen…we must be able to hear the unexpected. That’s where social media, search, managed communities come in. People use THEIR words, rather than answer questions in your words. Look at what columnists for trade journals were saying about superbowl commercials and then look at the app the NY Times created to show twittering against a timeline. Very different! Somehow, I believe the twittering more than opinions of “pundits”. For a full description of my thoughts on this go to a recent blog interview with me by Toby at diva marketing. OK, so listening to social media is important but HOW do we do it? At our annual conference, we have created a one-stop “listening zone”. All the leaders in this space in one place where you can turbo-charge your knowledge about this space. On the sunday before our annual conference, you can even participate in social media bootcamp–admit you don’t know as much about twitter, blogging, facebook, creating a youtube channel…and do something about it. Listening is going to be a big part of the research value chain. Start embracing that.

-
Links
-
Recent Posts
- Why does marketing fail so often and how can we do better?
- Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
- Rethinking how to build brands…beyond linear TV
- Marketing research sellers and buyers…why are you not growing?
- The new marketing science of targeting
- Lies, damned lies, and marketing statistics
- How marketers can survive the zombie apocalypse called GDPR
Categories
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- branding
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- new products
- non-buyers
- NYU
- path to purchase
- Procter and Gamble
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- targeting
- TV
- Uncategorized
- unified IDs
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Feb
16
Tags: blogosphere, buzz, learning, listening, market research, research, research transformation, social media
Comments
Copyright © 2013 Rubinson Partners, Inc.