Meet the CIMMs; “Coalition for Innovative Media Measurement”. While Sims try to get through their daily virtual lives, CIMMs are 15 of the largest media and advertising companies trying to kickstart innovation of long-form video measurement across 3 screens; TV, internet, and smaller mobile devices.
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- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
- What Oliver Anthony Can Teach Us About Brand Building
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- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
- How marketers can consistently out-perform the average
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