Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.
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Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off on Top 4 marketing and analytics priorities for 2018
Oct
30
Marketers…don’t just ask if the data are good, ask are the data useful?
In: advertising, big data, consumer segmentation, data quality, data science, digital marketing, market research
1 Comment
Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.