Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
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- The short and long of advertising…what marketers and researchers need to know
- Disruptive marketing ideas from my body of published work
- Brand-building…what brand beliefs can you really move?
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- Just released…a new media planning model that improves ROI by 50%
- Math behind the Movable Middle and why it produces 50% improvement in ROAS
- Marketers number one priority for 2021…the loss of identifiers
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