Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
-
Links
-
Recent Posts
- Why marketers should not ignore brand loyalty
- What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
- How do you want your customers to think about your brand?
- Which KPI is your best leading indicator of brand health?
- Is it time for a new kind of approach to estimating ad effectiveness?
- Test and learn…you’re testing but are you really learning?
- The short and long of advertising…what marketers and researchers need to know
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand health
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- causality
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- Dunkin Donuts
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Google ghost ads
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- Markov repeat rates
- media
- media planning
- mobile
- Mobile marketing Association
- Movable Middle
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- online video
- path to purchase
- Patrick Hanlon
- performance marketing
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT tests
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- statistics
- targeting
- The MMA
- trackers
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll