Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.
Aug
26
Mastering shopper marketing in a digital age
In: digital marketing, shopper marketing
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Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Jul
12
The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.