Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.
Aug
26
Mastering shopper marketing in a digital age
In: digital marketing, shopper marketing
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Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.
Aug
9
An insider look at reinventing brand equity tracking
In: branding, facebook, market research, marketing, media, mobile, shopper insights
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Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.
Jun
27
In a multi screen world, marketers must relearn how brands are built
In: advertising, branding, digital marketing, media
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In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.