The ARF chose the right theme for its AM8.0 conference…measuring the unmeasured. As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop, the measurement gap is increasing. How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman […]
Jun
11
Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla
In: advertising
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Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.
Nov
19
Why you need to create a digital data insights strategy
In: digital marketing, facebook, market research, social media, twitter
3 Comments
Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.