Marketing and Research Consulting for a Brave New World
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Jan

30

Four marketing trends that researchers need to know about

In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Aug

29

The next sea change in marketing is coming fast. Are you ready?

In: advertising, Amazon, branding, consumer segmentation, customer journey, data driven marketing, digital marketing, marketing, Walmart
1 Comment

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Sep

18

How emerging media behaviors shape the future of Marketing Research practices

In: facebook, market research, research transformation, shopper insights, social media
6 Comments

Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.

Aug

9

An insider look at reinventing brand equity tracking

In: branding, facebook, market research, marketing, media, mobile, shopper insights
Comments Off on An insider look at reinventing brand equity tracking

Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.

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