Marketing and Research Consulting for a Brave New World
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Oct

8

Retail Media…coming on like a freight train

In: A/B tests, addressabale advertising, addressable marketing, Amazon, Retail media
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What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

Jul

15

Disruptive marketing ideas from my body of published work

In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments

My body of most disruptive work, all in one place, available for free download

Jul

7

Brand-building…what brand beliefs can you really move?

In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

Jan

19

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
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Target the Movable Middle…consumers with a mid-range probability of buying your brand.

Oct

30

How marketers can successfully on-board multi-touch attribution

In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
Comments Off on How marketers can successfully on-board multi-touch attribution

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

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