Marketing and Research Consulting for a Brave New World
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Jun

13

New Evidence…The Power of Movable Middle Targeting Across Sectors

In: ad waste, brand marketing, MMA Global, Mobile marketing Association, Movable Middle, ROAS, Viant
Comments Off on New Evidence…The Power of Movable Middle Targeting Across Sectors

Movable Middles are up to 23 TIMES more responsive paid media. Show this to your CFO the next time your ad budget is challenged.

Mar

17

How marketers can consistently out-perform the average

In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Nov

29

Over 26 years, evidence for targeting your advertising impressions

In: ad waste, addressabale advertising, advertising, audiences, programmatic advertising, ROAS, targeting
3 Comments

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

Oct

8

Retail Media…coming on like a freight train

In: A/B tests, addressabale advertising, addressable marketing, Amazon, Retail media
Comments Off on Retail Media…coming on like a freight train

What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

Jul

15

Disruptive marketing ideas from my body of published work

In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments

My body of most disruptive work, all in one place, available for free download

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