Marketing and Research Consulting for a Brave New World
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What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

My body of most disruptive work, all in one place, available for free download

Turn trackers into a predictive tool… input ad spending increases and alternative attributes

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
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Target the Movable Middle…consumers with a mid-range probability of buying your brand.

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

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