Marketing and Research Consulting for a Brave New World
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Turn trackers into a predictive tool… input ad spending increases and alternative attributes

Just released…a new media planning model that improves ROI by 50%

In: addressabale advertising, addressable marketing
Comments Off on Just released…a new media planning model that improves ROI by 50%

Target the Movable Middle…consumers with a mid-range probability of buying your brand.

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

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