Marketing and Research Consulting for a Brave New World
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Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

My body of most disruptive work, all in one place, available for free download

Turn trackers into a predictive tool… input ad spending increases and alternative attributes