Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.
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- How marketers can consistently out-perform the average
- The brand prediction powers of the Markov switching matrix
- Over 26 years, evidence for targeting your advertising impressions
- Retail Media…coming on like a freight train
- Why marketers should not ignore brand loyalty
- What the Best Metric in Sports Analytics Tells Marketers About Ad Effectiveness
- How do you want your customers to think about your brand?
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Blogroll
Mar
17
How marketers can consistently out-perform the average
In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment
Nov
29
Over 26 years, evidence for targeting your advertising impressions
In: ad waste, addressabale advertising, advertising, audiences, programmatic advertising, ROAS, targeting
3 Comments
Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach
Oct
8
Retail Media…coming on like a freight train
In: A/B tests, addressabale advertising, addressable marketing, Amazon, Retail media
Comments Off on Retail Media…coming on like a freight train
What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.
Jul
15
Disruptive marketing ideas from my body of published work
In: addressable marketing, advertising, ARF, brand equity, brand loyalty, digital marketing, Linear TV, marketing ROI, media planning, Mobile marketing Association, Movable Middle, Multi Touch Attribution, ROAS, segmentation, TV, walled gardens
2 Comments
My body of most disruptive work, all in one place, available for free download
Jul
7
Brand-building…what brand beliefs can you really move?
In: brand attributes, brand positioning, brand strategy, brand trackers, Movable Middle, trackers
5 Comments
Turn trackers into a predictive tool… input ad spending increases and alternative attributes