Advertising’s role at helping customers to know how to think about your brand.
Mar
18
How do you want your customers to think about your brand?
In: advertising, brand building, brand positioning, brand strategy, brand trackers, branding, CTV, Linear TV, online video, Patrick Hanlon, Primal Branding, Seattles Best, Starbucks
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May
20
Cracking the code; creating great brands
In: branding
Comments Off on Cracking the code; creating great brands
My interview with Pat Hanlon, author of Primal Branding on the role of stories at creating great brands. Joel Rubinson: You have said that a great brand needs a great creation story. What do you mean by that and why is it so important? Patrick Hanlon: Actually, what I have said is that great brands […]