Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
-
Links
-
Recent Posts
- Where the advertising landscape is headed by 2030 and why (and what to do about it)
- Death by a Thousand Cuts…how Markov analytics can reveal your brand’s Future
- Are You Only Doing Acceleration Marketing?
- How ad measurement can go very wrong and what to do about it
- Why you need to cut your Upper Funnel in half
- Economic significance eats statistical significance for lunch
- Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it
Categories
- A/B tests
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- advertising attentiveness
- advertising effectiveness
- advertising long term effects
- Advertising ROI
- AI
- AI Causality
- Ally Bank
- Amazon
- ARF
- audiences
- baseball
- Bayes
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand building
- brand equity
- brand extensions
- brand forecasting
- brand health
- brand lift
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- California
- causality
- CFO
- ChatGPT
- CMO
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- CTV
- customer experience
- customer journey
- customer relationships
- customer retention
- data driven marketing
- data quality
- data science
- digital marketing
- DISQO
- DMP
- doubly robust estimators
- Dunkin Donuts
- Dynata
- fivethirtyeight
- food and beverage
- futures
- GDPR
- Generative AI
- Google ghost ads
- growth
- identifiers
- incrementality
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing analytics
- marketing mix modeling
- marketing ROI
- Markov
- markov chains
- Markov matrix
- Markov repeat rates
- Math
- media
- media planning
- MMA Global
- mobile
- Mobile marketing Association
- Movable Middle
- MRX
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- New York State
- non-buyers
- NYU
- Oliver Anthony
- online video
- OpenAI
- path to purchase
- Patrick Hanlon
- performance marketing
- population trends
- Presidential election
- Primal Branding
- Procter and Gamble
- Product life cycle
- programmatic advertising
- RCT testing
- RCT tests
- Reach
- recession
- Repeat rate
- research
- Research is Cool
- research transformation
- retail
- Retail media
- ROAS
- Seattles Best
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- Starbucks
- stat testing
- state population
- statistics
- synthetic data
- targeting
- The MMA
- trackers
- TransUnion
- TV
- Uncategorized
- unified IDs
- Viant
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media targeting twitterArchives
Blogroll