ROAS* is the Rodney Dangerfield of media metrics. Gets not respect…after all, who needs to know whether advertising has generated any business value? And who needs a disciplined way to set the advertising budget when we already have the industry’s trusted planning methodology: “Hey, let’s plus that thing up a bit this year.” Or, “Sales […]
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Sep
24
ROAS doesn’t get any respect…should it?
In: advertising effectiveness, advertising elasticity, Advertising ROI, Dorfman-Steiner, economics
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Sep
30
How to Improve Advertising Attentiveness
In: advertising, advertising attentiveness, advertising effectiveness, MMA Global, Movable Middle
Comments Off on How to Improve Advertising Attentiveness
The most certain way to get more consumers to pay attention to your advertising is by targeting advertising to those who give a sh!t about your brand.