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Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.

Mobile marketing: separating trend from fad

In: advertising, marketing, mobile
Comments Off on Mobile marketing: separating trend from fad

the tipping point for mobile advertising will come when we move from gamification to simplification as our main marketing idea for how to use mobile. Forget the badges.