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The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Is advertising relevant?

In: advertising, market research, marketing
Comments Off on Is advertising relevant?

Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.