The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.
Oct
30
How marketers can successfully on-board multi-touch attribution
In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
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Jun
27
When advertising appears to fail is it really just a measurement problem?
In: advertising, digital marketing, Marc Pritchard, market research, marketing mix modeling, marketing ROI, Multi Touch Attribution
1 Comment
Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.
Feb
6
Why does marketing fail so often and how can we do better?
In: advertising, data driven marketing, media, Mobile marketing Association, programmatic advertising, targeting
2 Comments
Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!
Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.
Feb
8
Is advertising relevant?
In: advertising, market research, marketing
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Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.