Marketing and Research Consulting for a Brave New World
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Jul

10

Data driven marketing…knowing the consumer and then doing something with it

In: advertising, big data, digital marketing, facebook, market research, research transformation
3 Comments

Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.

Apr

30

If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Apr

22

What can big data tell us that we do not already know?

In: advertising, big data, branding, customer experience, digital marketing, facebook, market research, mobile, path to purchase, social media, twitter
1 Comment

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Apr

11

Big data, big research possibilities emerge at ARF Conference 2014

In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

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