Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
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Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.