Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
Nov
17
Harnessing the new marketing ATOM
In: advertising, big data, content marketing, market research, marketing, media, programmatic advertising
2 Comments
A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.