in this age of consumer empowerment the loyalty equation has flipped. Marketers need to stop obsessing about how much loyalty customers are showing to their brands and start focusing on how their brands can show loyalty to their customers.
-
Links
-
Recent Posts
- Five things marketers don’t know about their best customers (and prospects)
- New Marketing analytics for a new Covid-19 reality
- Four targeting strategies that build stronger brands
- U.S. Marketing trends in 2019 and 2020 priorities
- How marketers can successfully on-board multi-touch attribution
- What is wrong with marketers wanting more reach with their advertising? Plenty!
- How Netflix will transform brand marketing when it offers advertising
Categories
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- brand marketing
- branding
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- media planning
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- path to purchase
- performance marketing
- Procter and Gamble
- Product life cycle
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- ROAS
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- stat testing
- statistics
- targeting
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table
The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]
Mar
27
All of a sudden it hit me. The 80/20 rule flipped on its ear! What I’m referring to is that something like 80% of resources in the market research function goes towards “quantifying the expected”. Falling into that category would be metrics like market share tracking, surveys that have predetermined lists of questions/attributes like trackers, […]
Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]
Mar
20
struggling with social media? Go native!
In: Uncategorized
Comments Off on struggling with social media? Go native!
If you’re struggling with a social media strategy, you’re not alone! There are a number of reasons why social media is so hard to master. 1—Your brand needs to be welcomed by people and you need to welcome them onto your management team. Many social media initiatives by major manufacturers are met by skepticism and […]