The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]
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Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table
Apr
10
Marketing organizations need to ask the question of themselves, “Who owns social media?” Social media is at the intersection of PR, advertising, customer care, and consumer insights, so who owns it? I mean that both in the sense of within the marketing organization and also in the ecosystem. Furthermore, whoever owns it will accept a […]
Apr
2
An Industry Event That Will Affect the Future of Research
In: research transformation
Comments Off on An Industry Event That Will Affect the Future of Research
We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year. And yet, feedback we received from attendees, […]
Mar
27
All of a sudden it hit me. The 80/20 rule flipped on its ear! What I’m referring to is that something like 80% of resources in the market research function goes towards “quantifying the expected”. Falling into that category would be metrics like market share tracking, surveys that have predetermined lists of questions/attributes like trackers, […]
Mar
20
struggling with social media? Go native!
In: Uncategorized
Comments Off on struggling with social media? Go native!
If you’re struggling with a social media strategy, you’re not alone! There are a number of reasons why social media is so hard to master. 1—Your brand needs to be welcomed by people and you need to welcome them onto your management team. Many social media initiatives by major manufacturers are met by skepticism and […]